Thursday, July 26, 2007

Visual Spam at the Petrol Pump

A breathless email from a US PR offers me a depressing opportunity.

"Hi Peter, Gas stations are one of the few places remaining where consumers stand still long enough to actually see advertising - so it better be good."

Yep, he wants me to hear about TV at petrol pumps. And he's really excited.

"Novatel Wireless and the Internet Connectivity Group (ICG) have joined hands to offer gas station owners and advertisers state-of-the-art content management, distribution and display technology for maximum impact at the pump - to the right people, in the right place. Are you interested in learning more about how Novatel and IDG are maximizing advertising ROI [return on investment] for gas station owners?"

In a word, no. It's moving, visual spam.

It's already everywhere. It's on London Buses buses and makes people travel sick.

It's been in Post Offices (but I think they may have given up on this one as it just draws attention to how long the queue is).

picture found at MarketingBlurb.

1 comment:

BryanGB said...

I'm sure I've already seen a petrol pump with a TV screen showing ads, somewhere in the UK some months ago...